1. Introduction

Smart Cellular LLC (“Smart Cellular,” “we,” “us,” or “our”) is an authorized AT&T dealer operating in Massachusetts. We are committed to protecting the privacy and personal information of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at smartcellularusa.com, contact us, or use our products and services.

By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following categories of personal information that you voluntarily provide to us:

• Full name
• Email address
• Phone number (including mobile phone number)
• Mailing address
• Passport number or ITIN (for device financing applications)
• Payment information (processed through secure third-party processors)
• Language preference
• Service inquiries and messages submitted through our contact forms or WhatsApp

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website or search engine
• Device information and operating system
• Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from AT&T and other carrier partners in connection with the activation, financing, or management of your wireless or internet service account.

3. Mobile Messaging & SMS/Text Communications

When you opt in to receive SMS/text messages from Smart Cellular, you consent to receive service-related communications, promotional offers, and updates. You may opt out at any time by replying STOP to any text message. Standard message and data rates may apply.

Your opt-in consent and messaging data are collected solely for the purpose of communicating with you and will not be sold, transferred, or shared with any third party for marketing or promotional purposes.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill service requests, including wireless plan activations, device financing, and residential internet installation
• To communicate with you about your account, services, and transactions
• To send promotional communications and special offers, where you have consented to receive them
• To respond to your inquiries, questions, and customer service requests
• To comply with our obligations as an AT&T authorized dealer
• To improve our website, products, and services
• To detect and prevent fraud, unauthorized activity, and security incidents
• To comply with applicable laws and regulations

5. How We Share Your Information

Smart Cellular does not sell your personal information. We may share your information only in the following limited circumstances:

5.1 AT&T and Carrier Partners

As an AT&T authorized dealer, we share customer information necessary to activate service plans, process device financing applications, and manage your wireless account with AT&T and applicable carrier partners.

5.2 Service Providers

We may share information with trusted third-party service providers who assist us in operating our business (e.g., payment processors, CRM platforms, IT services). These providers are contractually obligated to protect your information and may not use it for any purpose other than providing services on our behalf.

5.3 Legal Requirements

We may disclose your information if required to do so by law, subpoena, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content. You may control cookie settings through your browser preferences. Please note that disabling cookies may affect the functionality of certain parts of our website.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

8. Data Security

Smart Cellular implements commercially reasonable technical, administrative, and physical security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your state of residence, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing Communications: You may unsubscribe from marketing emails at any time by following the unsubscribe link in the email, or by replying STOP to any SMS message.
• Do Not Sell: We do not sell personal information. No opt-out is required.

To exercise any of these rights, please contact us using the information provided in Section 12 below.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites, including AT&T and internet service provider partner pages. Smart Cellular is not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Smart Cellular LLC
54 Union Ave, Unit C, Framingham, MA 01702
Email: customerservice@smartcellularshop.com
Phone/WhatsApp: +1 (774) 418-2174
Website: www.smartcellularusa.com

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on our website. We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of our website or services following the posting of changes constitutes your acceptance of those changes.